Jakarta (24/8) To increase business growth and
strengthen products penetration in the Modern Trade Key Account channel,
PT Martina Berto Tbk (MBTO) in cooperation with PT Tigaraksa Satria
Tbk (TGKA). Both companies are already known as big companies that has
good experience in their respective field for decades. MBTO is one of
Martha Tilaar Group's unit business, cosmetic, personal care, and herbal
manufacturer. Meanwhile, TGKA is a national scale company moving in the
logistic and distribution field that is supported with infrastructure
and distribution networks to reach a wider market in Indonesia.
Today, August 24, 2021, in Bekasi, West Java, the signing ceremony between both companies was done by Lianne Widjaja as the President Director of TGKA and Kilala Tilaar as the CEO of Martha Tilaar Group. In this collaboration, MBTO products include Sariayu, Rudy Hadisuwarno Cosmetics, Mirabella Cosmetics, and Biokos will be distributed to Modern Trade Key Account TGKA throughout Indonesia. MBTO optimists that TGKA networks and reach will be able to evenly distribute MBTO's products from Aceh to Papua along with the expansion and growth of Modern Trade outlets to small cities in Indonesia. Besides that, TGKA also known as a distribution company that has a good system for managing supply chain, inventory control, and integrated online data sales that connect Central Warehouse, Branch Warehouse, and target outlet so real time data is accessible and will be more accurate.
For the early stage, this strategic cooperation between MBTO and TGKA will be running for 2 years. With business potential worth Rp70 billion in the first year, MBTO is targeting 10-15% business growth each year.
We are optimistic that this collaboration with PT Tigaraksa Satria Tbk will sustainably increase our business growth in modern trade each year because it is supported with good distribution management. With 100% national coverage in Modern Trade Channel that PT Tigaraksa Satria Tbh owns, we hope our products will be wider and evenly distributed to the outlets that fit our products. Thus we hope PT Martina Berto Tbk products will be closer and reachable by customers throughout Indonesia. Parallel, we are also considering for other channel expansion with PT Tigaraksa Satria Tbk, said Kilala Tilaar.
Lianne Widjaja added more explanation, The addition of new principle is one of the strategies that PT Tigaraksa Satria Tbk do each year to encourage revenue growth. Therefore, we welcome PT Martina Berto Tbk to expand our consumer product segment, moreover, as the pioneer of local product in Indonesia, PT Martina Berto Tbk's products have been known to the public.
With selling points and value, history, and experience in decades that owned by each company, both Lianne and Kilala optimist MBTO and TGKA will have good synergy and integrated to be a positive power that beneficial and strengthening each business growth in the future.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry