To develop, manufacture, and market beauty care and spa products with natural & eastern nuances and international quality standards to meet the consumer need in various market segment with a healthy portfolio capable to achieve a top three rank in every segment in Indonesia.
To providing excellent customer service to all customers in balanced proportion, including consumer and trade customers;
To maintain healthy financial condition and sustainable growth;
To recruite, train, and maintain competent and productive manpower as part of the Company's assets;
To maintain efficient and effective methods of operation, system, and technology throughout the organization and business unit;
To applying Good Corporate Governance consistently for the interest of all stakeholders;
To give fair return on investment to he stockholders;
To expand the international market on cosmetics and herbal products with medium term focus on the Asia Pacific Region and longterm focus on the global market with selected products and brands.