Untitled Document Core Value


Martha Tilaar Group has a  company wisdom called DJITU, an acronym of Discipline, Jujur (Honesty),  Innovative, Tekun (Diligent) and Ulet (Perseverant). This philosophy is  applied to every employee to accomplish the company’s vision and  mission.



Each employee is to show commitment in being punctual in order to maximize company efficiency.


Jujur (honesty)

From each employee’s honesty, a company can grow into a healthy one and is able to keep expanding.



Innovative  way of thinking and provocative attitude is a valuable asset for the  company. New breakthrough will be created from this innovative way of  thinking.


Tekun (diligent)

Being  diligent and focus on doing and developing issues related to  responsibility will facilitate the company to reach the target  accordingly. Diligence is also increasing employee’s quality.


Ulet (preserverant)

Willing  to work hard, committed and never give up in completing each task given  show that someone has a responsibility towards his work. This is  important to the company’s sustainability and progress.