To commemorate the 74th Indonesia Independence Day,
Swara Gembira in collaboration with Lakin Indonesia presents musical
show called Bidadari Bidadara. This colosal performance held at Taman
Air Mancur Sentral Senayan (23/08) and involving dozens of cross-gendre
art performers such as Baskara Putra, Sal Priadi, Nadin Amizah, Jovial
Da Lopez, Andovi Da Lopez, LKB Saraswati, Kinarya GSP, Kinarya Soerya
Soemirat, Nani Topeng Losari, and Elfa’s Choir.
Bidadari Bidadara tells about God and Goddess who coming down to earth and presents beautiful arts and culture that wish to inspire human in doing revolution to preserve art and culture. In this performance, Swara Gembira also lauched Indonesian cloths collection that combine modern materials with printing batik.
Hold similar mission to preserve Indonesia culture become the main reason to Martha Tilaar to involve in Bidadari Bidadara show. Two of its brands, Sariayu and Puspita Martha, were chosen to be the official makeup and hair-do. There were 50 makeup artist from Puspita Martha at the back stage to handle 100 performers in Bidadari Bidadara and everyone is using Sariayu for their makeup, including Sariayu Color Trend 2019 Inspirasi Warna Indonesia.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry