Tuesday (14/02), Martha Tilaar Group officially
collaborate with Blue Bird Group in empeworing women. This collaboration
will implemented to several activities, and as the beginning, Martha
Tilaar will give beauty training through beauty class programm to
Kartini Blue Bird community, which is consists of female driver and
wifes of the drivers. In this trainning, Martha Tilaar team will give
some lessons about makeup, grooming and etiquette.
Beside beauty trainning program, this collaboration will also about reseller program, where those women could be a part of Martha Tilaar Group program to increase their family income by selling Sariayu products with special price. The program that we considered as part of empowering women movement is one of embodiment of Martha Tilaarâ€™s pillars. MoU between two cmpanies done by the Director of Martha Tilaar Group, Samuel Pranata and Blubird Peduli Coordinator, Noni Purnomo, at Blue Bird Group office, Jakarta.
â€śWe hope this beauty class and trainning will add their skill, so Blue Bird community could empower theirself in increasing family financial and give more contributions to her surrounding,â€ť said Samuel. Hopefully this good collaboration will bring good impact for both companies in the future.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry