As real implementation of Beautifying Indonesia campaign, Martha Tilaar Group will start one new movement to beautify Indonesia through possitive action. This movement callled Generasi Berkreasi (Creative Generation) inspired by creativity and self-potency of young generation. Therefore, Martha Tilaar Group wants to encourage them to share ideas and possitive innovation in subject they mastered.
Generasi Berkreasi started with MoU signing between Institute Teknologi Bandung (ITB) and Martha Tilaar Group. “Generasi Berkreasi will do collaboration with universities and education institutions in Indonesia, one of those is ITB,” said Palupi Candra, Head of Corporate Communication Martha Tilaar Group. “Today (5/07), Martha Tilaar Group and ITB has officially signed Campus Program MoU, where ITB will be our first partner to host Generasi Berkreasi activity,” she explained. Some universities that will involved in Generasi Berkreasi are Padjajaran University, Maranata Christian University, Bandung Islamic University, Parahyangan Catholic University, and NHI Tourism Institute.
Taking Uniquely Indonesia as its theme, Campus Program collaboration will have several competitions and insightfl fun activities. There will be 4 categories in the competiion, Start Up Business, Inspiring Cosmetic Formula, Packaging Design and Spa Design, and Marketing Research. Mechanism, regulations, assesment criteria, and any informations related to Generasi Berkreasi is accesible in www.generasiberkreasi.com and www.marthatilaargroup.com .
Later, winner of all competition will be announced in ITB, and enliven with Passion to Innovation Day event including exhibiton, Beautyploration Zone, job fair, music, Stand Up Comedy, and Gen Talk that presents so many inspiring figures. Through this activiy, Martha Tilaar Group wants to inspire and facilitates young talents to develop their ability, idea, and creativity, so we could bulid Indonesia through creativity, diversity spirit and nasionalism.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry