n collaboration with the Ministry of Indonesia Tourism in promoting Wonderful Indonesia, Martha Tilaar Group that represented by PT Martina Berto Tbk and PT SAI Indonesia breaks Indonesia World-Record Museum (MURI) on Saturday, March 25 2017, at The Trans Resort Seminyak, Bali. The award of MURI received Samuel Pranata as CSR Responsibility and Communication System and Policy of Martha Tilaar Group and witnessed by MURI respresentative, Ministry of Tourism, and board of directors of Martha Tilaar Group.
This record-breaking is using 2.583 pieces from 300 variant of Martha Tilaar Group products to write â€śBeautifying Indonesia for Wonderful Indonesiaâ€ť. This words is chosen in order to make Indonesia to be more familiar in the world, for Wonderful Indonesia is motto of Indonesia tourism promotion. This is too, as part of collaboration and co-branding between Ministry of Tourism and Martha Tilaar Group as one of local cosmetic company that wants to advance Indonesia local wisdom.
Coinscide with outlet gathering, this record-breaking also joined by Martha Tilaar Group partners. â€śAll Martha Tilaar Group from all around Indonesia also become a part of this MURI record-breaking,â€™ says Samuel.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry