To Expand Distribution, PT Martina Berto Tbk Sign Business Agreement with PT Parit Padang Global
Jakarta (29/05) – In the middle of 2023, PT Martina
Berto Tbk continues to strengthens its product distribution in General
Trade channel and its business development strategy by holding a
strategic collaboration with PT Parit Padang Global (PPG).
PT
Martina Berto Tbk is one of unit businesses of Martha Tilaar Group, a
well-known skin care, cosmetics, and herb producer in Indonesia.
Meanwhile, PT Parit Padang Global is a unit business from SOHO Global
Health focus on logistics and distribution.
Today, May 29,
2023, both companies are agreed to sign a business agreement for
distribution. The agreement is confirmed through signing agreement
ceremony done by the leader of each company, Edwin Vega Darma as the
Director of PT Parit Padang Global and Bryan Tilaar as the President
Director of PT Martina Berto Tbk, as well as witnessed by the CEO of
Martha Tilaar Group, Kilala Tilaar.
Based in the signed
agreement, PT Martina Berto Tbk will distributes its selected and
quality products which are Sariayu Martha Tilaar, Biokos Martha Tilaar,
Belia Martha Tilaar, Rudy Hadisuwarno Cosmetics, and Caring Colours
Martha Tilaar to General Trade such as cosmetic stores, grocery stores,
stalls which sells skin, body, hair care, and cosmetics, through the
networking of PT Parit Padang Global in 25 branches and 3 sales offices
to 15.000 medical outlets and 18.000 customers outlets in throughout
Indonesia.
PT Martina Berto Tbk is optimist that the networking
and distribution reach of PT Parit Padang Global will be able to help
PT Martina Berto Tbk to distribute the product evenly and reachable to
the customers. Moreover, PT Parit Padang Global as an experienced
distributor for more tham 60 years and excellent in supply service with
modern facility in main distribution canters, ISO 9001: 2015 certified
and GSDP certified from Société Générale de Surveillance.
This
strategic collaboration between PT Martina Berto Tbk and PT Parit Padang
Global will target business potential worth Rp92 billion in the first
year. Through the distribution collaboration, PT Martina Berto Tbk
targets 16% of product sales growth in general trade.
“We are so
happy to hold this collaboration with PT Parit Padang Global because we
see promising business potential that we can develop together. Both
companies are commit to strengthen each other’s business,” said Bryan
Tilaar.
Kilala Tilaar, CEO of Martha Tilaar Group added, “We
hope this collaboration will becomes a strong synergy, especially
because PT Martina Berto Tbk and Parit Padang Global have value and
selling point, history and decades of experience which can be a positive
power that brings benefits for both sides.”
Other News:
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry
