This year is indeed a special year for Indonesia, for its chosen to be the host country for Asian Games 2018, after 56 years has passed. All element of Indonesian are welcoming and fully support this prestigious event, including Martha Tilaar Group. Therefore, Martha Tilaar Group honored, through one of its brands, Sariayu, appointed to give support as Asian Games 2018’s Official Makeup Partner.
In this 18th Asian Games, Sariayu will beautify Asian Games opening and closing ceremony that will be held on August 18 and Setember 2 at Glora Bung Karno, Jakarta. All the performer will use Sariayu so they will look stunning in that historic days. “In opening ceremony, INASGOC as the committe will presents so many art and cultural events and will involving 3.133 performers that consist of professional dancers, artists, and High Scholl students,” said Palupi Candra, Head of Corporate Communication of Martha Tilaar Group. According to her, Sariayu will do all the hairdo and makeup using all range of it, including Sariayu Color Trend 2018 The Color of Asia Inspirasi Jakarta. “For Asian Games closing ceremony, Sariayu will also give support for 1.500 performer. Sariayu will collaborate with hundred of hairstylist and makeup artist from Martha Tilaar International Beauty School,” she added.
In press confrention that held right after the MoU signing between Indonesia Asian Games 2018 Organizing Committee (INASGOC) and Martha Tilaar Group, Erick Tohir as Head INASGOC said that support from local brands for Asian Games not only to support Indonesia sport improvements, but aslo as good way to promote Indonesia in global level.
Sariayu support to Asian Games is one of Martha Tilaar Group’s consistency in implementing Beautifying Indonesia, which is a campaign to beautify Indonesia through possitive activities with Indonesia progress as its objection. Through Asian Games 2018, Martha Tilaar Group expect to give real contribution for Indonesia. Go Indonesia!
http://www.marthatilaargroup.com/en/news/news-update/817-sariayu-martha-tilaar-ready-to-beautify-asian-games-2018.html
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry