Keep creating innovation in Indonesia cosmetic color trend, Sariayu Martha Tilaar is again launching its latest color trend, Sariayu Color Trend 2015 Inspirasi Papua the Color of Asia. As the name, this color trend inspired by natural and cultural of the land of Papua. Three big idea of Papua that become the inspiration of Sariayu Color Trend 2015 are Raja Ampat Island, Cendrawasih (bird of paradise), Papua wood carving.
As one of Indonesia region that rich of inspiration, Papua deserves an appreciation. One of the ways, as the utilization of natural resources for beauty Sariayu Martha Tilaar in collaboration with Surya University develop the potency of red fruit, a native fruit from Papua as the unique ingredient of Sariayu Color Trend 2015 Inspirasi Papua.
Took place at Fountain Atrium of Grand Indonesia, Jakarta, on last December 17, 2014, launching event of Sariayu Color Trend 2015 Inspirasi Papua the Color of Asia was attended by Dr. Martha Tilaar and board of directors of Martha Tilaar Group, Runner Up 1 Miss Indonesia 2014 dari Papua Ellen Rachel Aragay, media, and honor guests. Beside the launching event of Sariayu Color Trend 2015 Inspirasi Papua, Sariayu Martha Tilaar also presented a fashion show by the talented Deden Siswanto and Lenny Agustin, and Papua dance performance.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry