PT. Martina Berto Tbk. Awarded The Most Admired Company 2011

Jakarta, June 8th 2011

Located in Ballroom 3 & 5 at The Ritz Carlton Jakarta, PT. Martina Berto, Tbk has been honored with the Corporate Image Award (IMAC) 2011 in Cosmetic – The Best in Building and Managing Corporate Image, beating out local companies despite globally being in the same industry. This prestigious award was received with great pride by Bryan David Emil Tilaar as President Director of PT. Martina Berto, Tbk. (MBTO) that was directly presented by Handi Irawan D. as the Chairman of Frontier Consulting Group and the initiator of IMAC.

Corporate Image Award, which in the past was also known as Indonesia’s Most Admired Company (IMAC) is a prestigious and reliable award given to companies who excel in their respected industries. Held annually since 2000, IMAC is given based on results of independent surveys done by the research division of the Frontier Consulting Group.  These surveys focuses on 4 criteria:

1. Management/Business subjects (as many as 320 respondents, chosen at random from all over Jakarta).
2. Stockholder /Investors (as many as 240 respondents chosen at random from all over Jakarta).
3. Economical journalists, business, besides Infotainment journalists (as many as 240 respondents, chosen at random from all over Jakarta).
4. Public (as many as 1680 respondents, chosen at random from all over Jakarta, Surabaya and Medan).
   

Leading Ahead in Quality, Performance, and Attractiveness.

The IMAC 2011 Survey measures corporate image based on the 4 dimensions, which are Quality, Performance, Responsibility, and Attractiveness. The Quality dimension deals with product quality or corporate services, the ability to innovate, combined with the level of trust towards that particular company. The Performance dimension deals with the company’s financial performance and its ability to grow its business. The Responsibility dimension deals with the company’s regards to the surrounding environment and social responsibility. And the last dimension, Attractiveness, includes the corporate image built by the qualified employees and the ability to make it a choice of place of work. This year’s IMAC Survey results is published in Bloomberg Businessweek Magazine in their 13th of June 2011 edition.

In 2010, the result of the survey shows that, on average, the highest corporate index came from investor assessments, followed by business subjects, the community, and then journalists. In today’s 2011, the highest corporate index comes from the community’s perception. This shows that the public communities are well informed about MBTO’s positive activities and performances all throughout the end of 2010 until the first semester of 2011. Bryan David Emil Tilaar also stated that he dedicates this award to the public communities, investors, journalists and all the relevant parties who has entrusted their beauty and body care to MBTO, which manufactures and markets 9 beauty brands.

“On behalf of the MBTO directors and Martha Tillar Group management in general, we would like to give thanks and gratitude the All-Merciful, All-Compassionate God for this award that we have achieved. This is due to the hard work and cooperation of all the employees, management, shareholders, Dr. Martha Tilaar and family, public shareholders, all the business partners, suppliers, distributors and consumers,” said Bryan, also adding that with this IMAC 2011 award, he hopes that companies will continue to grow under the principles of good corporate governance, fitting to the expectations of the shareholders, investors, capital markets, employees, communities and consumers in order to contribute to the national economic growth.