MoU Signing of PT Martina Berto Tbk with UGM Yogyakarta to Encourage Innovative Products

This week (10/6), in order to increase the potential for down streaming of innovative products in the herbal & cosmetic sector, PT Martina Berto Tbk and its partners attended the invitation of Universitas Gadjah Mada Yogyakarta. To accompany the President Director of PT Martina Berto Tbk, Bryan Tilaar, CEO of Martha Tilaar Group, Dr. Kilala Tilaar, was also attend the MoU Signing & Business Matching Forum at the Innovation & Creativity Center, Universitas Gadjah Mada.

The Memorandum of Understanding (MoU) between PT Martina Berto Tbk and Universitas Gadjah Mada is including collaboration in the fields of education, research, and community service, as a form of synergy between the industrial world and higher education institutions. The signing was done by Bryan Tilaar as the President Director of PT Martina Berto Tbk and Prof. dr. Ova Emilia, M.Med.Ed., SpOG(K), Ph.D. as the Rector of Universitas Gadjah Mada, and witnessed by dr. Kilala Tilaar. Through the signing of this MoU, PT Martina Berto Tbk hopes to encourage the creation of innovative products, especially in the field of herbal & cosmetics.

In addition to signing the Memorandum of Understanding, Martha Tilaar Group also held a Business Matching Forum with universities. Not only with UGM, but the following day (11/6) Martha Tilaar Group also met with ATMA Jaya University Yogyakarta. In this meeting, both parties also explored the potential for collaboration that could increase synergy in the beauty business world with Indonesian education, one of which is through the Martha Tilaar Goes to Campus program.

As expressed by Bryan Tilaar, "We are treading a new milestone - building a strong bridge between campuses and the industrial world in forming future ready entrepreneurs. The Martha Tilaar Goes to Campus program departs from a phenomenon that we call the Glow Economy - an era where the younger generation emerges as beautypreneurs who are brave, creative, and full of enthusiasm to build innovative local brands."

Through Martha Tilaar Goes to Campus, Bryan hopes that Martha Tilaar Group can be a platform to instill an entrepreneurial spirit, introduce sustainable business practices, and equip students with insight and skills. Martha Tilaar Group believes that entrepreneurship is not just a matter of business, but a way to work, be empowered, and provide benefits to others. Keep Beautifying Indonesia!