Sariayu and Mirabella Achieved Top Brand Award 2011

Jakarta, February 2011 -

The nocturnal reward event of Top Brand Award 2011 (8 / 02) became a proud night for PT. Martina Berto, Tbk. The local cosmetics and spa company which incorporated in the company of Martha Tilaar Group won 4 awards in the categories of Personal Care. Brand Sariayu Martha Tilaar excel as Top Brand Facial Moisturizer category, Top Brand of Face Cleanser category, and Top Brand of Face Powder category. Brand Mirabella also contributed to an award as Top Brand in the Lipstick category.

Top Brand Award is generated through a series of surveys conducted in 6 major cities of Indonesia by Marketing Magazine and Frontier Consulting Group. From a survey involving thousands of consumers, Brand Sariayu and Mirabella have been selected by consumers in the top three indications: that is top of mind share (high awareness), top of market share (extensive market share), and the top of commitment share (having high levels of customer loyalty) as well.

Sariayu Martha Tilaar, cosmetics brand that has a complete range of products from top to toe, which is produced from natural ingredients of Indonesia. With a range of beauty products that completed with herbs products, to beautify women with the concept of inner and outer beauty: Total Natural Beauty. Each year, Sariayu launches Sariayu Martha Tilaar color trends as a guide makeup trends that were excavated from the natural and cultural richness of Indonesia.

The year 2011, is coincided on the 25th year of Sariayu Color Trend, and Trend Color 2011 takes the special theme of Exotic Indonesia The Colors of Asia. While Mirabella, beauty products which comes with a western image and affordable price, a long lasting product quality with complete and bright colour range at all time. With the advantage of long-lasting formulation (durable), Mirabella has a large market share in lipstick categories as a flagship product.

Kilala Tilaar, Deputy Marketing Director of Martha Tilaar Group stated, "We are proud of the awards received by the brand Sariayu Martha Tilaar and Mirabella. Top Brand Award in 2011, is again a proof, that the local cosmetics company that pioneered for nearly 41 years ago, is getting more reliable and have a place in the hearts of loyal customers. Therefore, we would like to thank our customers who have entrusted her beauty treatments to Sariayu Martha Tilaar and Mirabella.”

The uniqueness of PT. Martina Berto, Tbk is based on traditional eastern value which utilizes natural ingredients from original natural resources of Indonesia, but on the other side also supported by the use of latest technology. The quality and efficacy of each product has gone through a process of research and development by Martha Tilaar Innovation Center. With the slogan “Local Wisdom Go Global”, PT. Martina Berto, Tbk wish to be a leading cosmetics and spa company, not only in her own country, but also in the sight of international community.

The Top Brand Award is not the first time received by PT. Martina Berto, Tbk. As the first company in Asia to attain ISO 9001 certification and ISO 14001, PT. Martina Berto, Tbk has yet received Top Brand Award 2009 for Mirabella in the lipstick category. Martha Tilaar Sariayu also received the best of Top Brand Award 2009 for the category of Face Powder and Top Brand 2010 in the category of Anti Acne Series.

In Top Brand Award 2011 this year, PT. Martina Berto, Tbk won more awards than previous years. This achievement is expected to be an inspiration for PT.Martina Berto, Tbk to become the leading company in the beauty and personal care products industry and spa products in Indonesia and the world.