Kampoeng Djamoe Organik Martha Tilaa. A Tangible Manifestation of PT. Martina Berto Tbk. Concern to The Environment

Cikarang, January 29, 2011

PT. Martina Berto, Tbk. - Martha Tilaar Group puts an in-depth attention to the environment. With the motto "Local Wisdom Go Global", PT. Martina Berto, Tbk visioned to be the one of the leading cosmetics and spas (beauty & spa) companies in the world, which is nuanced in the eastern value and natural through the use of modern technology and put the research and development as a means of adding value for consumers and other stakeholders. One concrete manifestation of this concern manifested in the establishment Kampoeng Djamoe Organic (KADO) in Cikarang. Establishment of the green area of 10 ha of land is also in line with one of the 4 pillars of the Martha Tilaar Group Value, namely Beauty Green. The presence of KADO has a purpose as:

1.      One of Indonesia's natural wealth preservation program.

Especially Toka (Medicinal Plants, Cosmetics and Aromatherapy). Indonesia has 33 thousand species of flora that can be studied for the sake of beauty and health. KADO has started to conserve and cultivate more than 500 types of Toka.

2.      The pioneer of the green manufacturing and environmental friendly.

Currently, "KaDo" utilize windmills (wind turbines) and solar panels to generate electricity. This environmental friendly energy source will later be implemented gradually in the Cikarang manufacturing plant.

3.      Faciltate the education of farmers to plant organically.

More than 117 head of farmer groups from different provinces in Indonesia have been trained in KADO since 2000 in cooperation with the Ministry of Agriculture. Starting from planting, harvesting, drying to yield to later become extracts.

4.      Edutainment facilities for school children and adults.

KaDO is actively working with schools to provide experience for students to be more familiar with the environment, planting crops and recognize the ecosystem. Adults also get to know nature more closely, as well as recreational facilities while touring the organic gardens, plant trees, yoga, healthy exercise, healthy juice demo, demo-making herbal products, demos on making compost biopori wells, painting for children, and having organic menu for lunch at the Natural Health Store.

Toka Park Development on 3 Campuses

PT. Martina Berto, Tbk - Martha Tilaar Group also formed a partnership with several leading universities nationwide, such as creating a campus park at the Institut Teknologi Bandung (ITB) on June 5, 2010. The team of Kampoeng Djamoe Organic (KaDo) Martha Tilaar build a campus park covering an area of ‌‌800 meters in the School of Pharmacy ITB, and planted several types of Toka like chrysolite, ylang, eucalyptus, Kepel, Centella asiatica, jasmine, bitter, Daun Dewa, lavender, jelly grass, sweet saga, bowls, and others. PT. Martina Berto, Tbk - Martha Tilaar Group also works closely with the University of Indonesia in the construction of the Green Science Garden at the Faculty of Mathematics and Natural, University of Indonesia on August 6, 2010. On the same day, the Faculty of Science University of Indonesia who has worked with Martha Tilaar Group inaugurated the Master Program Herbal. The opening of this herb master class in line with the obsession of DR Martha Tilaar who wants to make herbal medicine, herbal drinks made by the native plants of Indonesia, as the host in her own country.

Herbal Medicine Book Publishing

Martha Tilaar's love and dedication to Indonesia's natural richness, especially herbs, mentioned in the publication of a book titled Healthy Lifestyle with Herbal Medicine: Natural Health and Beauty in accordance of Life Cycle in 2009, followed by the launch of The Green Science of Herbal Medicine: The Pragmatic Approach for Health and Beauty in 2010. The latest book thoroughly explores about the 59 species of plants commonly used in beauty and health.

Publishing International Publication
In recent years, Martha Tilaar Group actively published the research findings in many international forums, they are:

• The whitening property of Hibiscus extract rosasinensis; Household & Personal Care, 2009.
  
  
• The use of Mangosteen pericarp for antioxidant and moisturizing agents in cosmetic; 20th International Federation of the Society of Cosmetic Chemists (IFSCC) Conference, 7th - 9th October 2009, Melbourne.
  
  
• In search of botanical and marine based agents antiageing; 20th International Federation of the Society of Cosmetic Chemists (IFSCC) Conference, Melbourne - Australia, 7th - 9th October 2009.
  

Invention Patent

Some findings from PT. Martina Berto, Tbk - Martha Tilaar Group has been patented. One of them are the brightening and firming skin cosmetic containing extracts of Areca nut (Areca catechu L.), cosmetic compositions as a moisturizer that contains seaweed extract (Euchema spinosum), cosmetic compositions containing sunscreen containing the temu kunci rhizome extracts, a product of mesoyi (Massoia aromatica B.), the use and formulation.

Awarded UN Global Compact Awards

The active role of Dr. Martha Tilaar in the environmental conservation, the balance of social and good governance which covered in the 10 Global Compact ethics principles that relies on the values ‌‌of human rights, labor, environmental protection, and anti-corruption, has invited the award at the tenth anniversary celebration of UN Global Compact on the 24 to 25 June 2010. DR Martha Tilaar as a "founding member" UN Global Compact which was initiated by the former UN Secretary General Koffie Anan at the time, accepted the UN Global Compact Award in the field of "Outsanding Contributions 2000-2010" among the 9 other award recipients.

Herbal Research in Cooperation With the University of Andalas

Martha Tilaar Group also cooperates with Andalas University in the field of herbal plants research. It is the oldest university outside of Java island, located in the hills of Limau Manis, Pauh subdistrict, about 15 km from Padang, the capital of West Sumatra. Signing of MOU between Martha Tilaar Group and University of Andalas has been done on the 31st January 2011.