LPPOM MUI Gives Appreciation to PT Martina Berto Tbk as the Pioneer of Halal Beauty Product

To appreciate the commitment of a company to always implements Halal Guarantee System, the Indonesian Food and Drug Authority (FDA) MUI is giving an appreciation to some of the companies which consistently implementing Halal Guarantee System very well. There is ten business category that received the appreciations, which are instant food, cosmetic, medicine and supplements, restaurant, catering, service, flavor/fragrance, slaughterhouse, SME, and other categories.

Martha Tilaar Group honored that one of its unit business, PT Martina Berto Tbk, listed as one of the appreciation recipients in the cosmetic category. One of the factors that make PT Martina Berto Tbk received this appreciation is because the company has successfully got the Halal Guarantee System Certification in 2016. This certification received after the company gets an A Grade for the Halal Guarantee System appraisal three times in a row. “The process for us to get a halal certificate was accomplished according to the mechanism applied, from choosing a good quality and safe raw ingredients, make sure that the production process runs based on the procedure, to the packaging process. All done to produce safe products for the customers,” said Kunto Widarto, Production Director of PT Martina Berto Tbk.

It is not easy to get an A Grade. For this certification, the company should fulfill 11 criteria of Halal Guarantee System that admitted by HAS 23000:1 standard with excellent appraisal and without any findings in the audit process.� The 11 criteria of Halal Guarantee System are Halal Policy, Halal Management Team, Education and Training, Ingredients, Product, Product Facility, Written Procedure of Crisis Activity, Failed Product Handling, Investigation, Internal Audit, and Review Management. PT Martina Berto Tbk believes that a halal certificate will make customers feel more comfortable using Martha cosmetics and skincare from Martha Tilaar.

The appreciation placard has been given symbolically on FDA MUI and MUI Halal Certified Company (ASSALAM) gathering event (29/06). It then directly handed to Kunto Widarto as the representative of PT Martina Berto Tbk on Juli 20, 2020. “In the name of LPPOM MUI, I would like to thank you and appreciate all the MUI halal-certified companies for your trust and all the great collaboration we have done so far. Hopefully, this collaboration will continue because LPPOM MUI commits to increase our performance so that we can give our best services to the companies,” said the Director of LPPOM MUI, Dr. Ir. Lukmanul Hakim, M.Si. Halal certificate is not just a customer’s requirement, but it also the competitive advantage point that hoped can help to support halal products in the halal market industry and make Indonesia the center of the halal product.