Beautifying Indonesia, Martha Tilaar’s Trail to Beautify Indonesia

Since 1970, Martha Tilaar Group always maintains its consistency to give contribution to beautify Indonesia. According to the Founder of Martha Tilaar Group Dr. (H.C) Martha Tilaar’s statement, every woman has the right to look beautiful. Every woman should feel beautiful, inside-out. For that reason, through her brands and Puspita Martha beauty school, Dr. Martha intends to raise beauty awareness among Indonesian women since the first time she started her business.

The vision to beautify Indonesia is always running in the company, until 2010 Martha Tilaar Group launched a movement called Beautifying Indonesia. Based on four pillars of the company which Beauty Green, Beauty Education, Beauty Culture, and Empowering Women, Beautifying Indonesia is Martha Tilaar way to show concerns for Indonesia beauty, not only about the beauty of women’s physical appearance, but also its culture, environment, society, and tourism. Now, Beautifying Indonesia becomes a beauty trail of Martha Tilaar during its involvement in the beauty world.

Beautifying Indonesia Manifestation
By September 2020, Martha Tilaar Grup will soon be entering its golden age. With the Beautifying Indonesia spirit, Martha Tilaar will continue to beautify Indonesia. Some manifestations has been done by this company, including hundreds of beauty class held by Martha Tilaar’s brands, Coelogyne marthae orchid preservation with LIPI and Bogor Botanical Garden, mangrove forest restoration, rivers revitalization, supporting culture and art events like theater, fashion show, festivals, and international sports event like Asian Games and Asian Para Games 2018.

In 2018, through PT Martina Berto, Tbk as its unit business, Martha Tilaar also held collaboration with Clariant, a chemical company from Switzerland, to dig potential biodiversity of Indonesia and turns it into raw materials to give added value to Martha Tilaar products or globally used by other beauty company. All these activities are not just about profit for the company but also the contribution that Martha Tilaar Group could give for Indonesia. Last but not least, for our never-ending dream to beautify Indonesia.

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