As one of local cosmetic brands that has a vision to
preserve local wisdom and its resources, Sariayu Martha Tilaar
consistently launch its color trend which inspired by Indonesia nature
and culture. Since 33 years ago, Sariayu has started to introduce color
trend concept to Indonesian market and this February, Sariayu launched
its lates series Sariayu Color Trend 2019 Inspirasi Warna Indonesia.
This
collection officially delivered to market on February 9 at Martha
Tilaar Shop Grand Indonesia, Jakarta. In collaboration with Female Daily
Network, Sariayu invites some of beauty influencers and beauty
enthusiasts like Agnes Oryza, Bella Terentia, Ashilla Sikado, dan Maria
Istella. They had the opportunity to swatch and try all new colors of
Sariayu Color Trend 2019 Inspirasi Warna Indonesia.
“We present
Sariayu Color Trend 2019 to all Indonesian women whom different in so
many ways, from characters to skin tone, but still refrecting the beauty
of Indonesia. With natural colors, we believe Sariayu Color Trend 2019
will prefectly look good for all woman,” said Meicy Lawrencia, Group
Brand Manager of Sariayu.
At this launching event, Sariayu also
highligting Clean Beauty as the latest update from Martha Tilaar.
“Martha Tilaar’s product already labeled as Clean Beauty product,
including Sariayu. On a clean beauty concept, a product fulfilled some
standards, such as made of safe ingredients, not consists of dangerous
chemicals, no animal testing, and dermatologically tested,” said Ida
Kumalasari, as creative team of Sariayu. Through this socialization,
Sariayu wants to make sure customers could feel safe when using its
product, especially Sariayu Color Trend 2019 Inspirasi Warna Indonesia.
Sariayu
Color Trend 2019 release latest shades of Lite Lip Cream, Hydra Lip
Tint, and Eyeshadow. It all contains natural ingredients like Illippe
Butter that is also knows as Tengkawang or Meranti from Borneo as
natural ingredient, Amethyst Powder as antioxidant, and Vitamin E to
nourish skin. Sariayu Color Trend 2019 Inspirasi Warna Indonesia now
available at Martha Tilaar Shop or www.marthatilaarshop.com and Shopee https://shopee.co.id/m/sariayu-color-trend-2019.
Local Wisdom Go Global
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product innovation and modern technology to optimize added value to stakeholders
Short Term Objective
To be Top 3 in Indonesian cosmetics and spa industry
Medium Term Objective
To be one of Asia Pacific players in cosmetics and spa industry