PT Martina Berto, Tbk To Receive Corporate Image Award 2016

PT Martina Berto Tbk received Corporate Image Award 2016 for cosmetic category. This award that given by Frontier Consulting Group and Tempo Media Group in Mulia Hotel Senayan, Jakarta, on Tuesday, June 8, 2016, directly received by Bryan Tilaar.

Corporate Image Award is an awarding event for company who has the best image. In one point of the event mentioned that company image is one of the things that will determine in lure the hearts of customers to do the transaction. PT Martina Berto, Tbk became one of companies that considered as one who can built and maintain their company image. This award was given based on four dimension from company quaity, company performance, environment and social responsibility, and company attractiveness.

In this 16th years of providence, Corporate Image Award 2016 talk about Corporate Social Responsibility (CSR) and profitability as the theme. Said by the CEO of Frontier Consulting Group, Handy Irawan, CSR is the best thing that a company can do to build company image, and if it’s keep well maintained, CSR will give a profitability for the company. CSR will also build company strengthen the brand and give revenue to company.