PT Martina Berto Tbk. Optimist to Expand to Middle East

Thursday, June 2, 2016, PT Martina Berto Tbk. has held the General Meeting of Shareholders year book 2015 that ended in December 31, 2015. In this annual meeting, the Direction of Company report the performance of PT Martina Berto Tbk. in the first semester of 2016, the company booked Rp18 billon with the biggerst contribution on decorative product worth Rp7 billion and face and body care worth Rp53 billion, hair care product worth Rp33 billion, body foam, fragrance product, and scrubs worth Rp7 billion, and so does the TOL Manufacturing and another products that give contribution worth Rp11,6 billion or increase 19,7%.

After the RUPS year book 2015 that attended by the stakeholders, PT Martina Berto Tbk. also held a Public Expose of Stakeholders General Meeting that attended by economic media. In PT Martina Berto’s public expose, the company was not only reporting one year of performance, but also shows their optimism to face international and local market.

“Buying power of the society in 2015-2016 will still experience inertion that will affect sales, but for product awarenest and interest, we optimist it will lead to positive profit,” says Bryan Tilaar, the President Director of PT Martina Berto Tbk.

In this opportunity, Bryan Tilaar also reveals that Asia Pacific and Middle East planed to be target market in the future for export. Especially for Middle East, halal product strategy become the trigger of optimism, even though the positioning of halal product of PT Martina Berto Tbk. not focused as moslemah produst. “We are not only focusing our product on halal thing, but also the communication strategy. Generally, we are not specifically targeting moslimah market, except Sariayu Hijab Hair Care,” Bryan Tilaar continues.

The expansion plan will be supported with additional production capacity. Accorrding to Kunto Widarto, the Director PT Martina Berto Tbk., “This year, the compant planning for additional production capacity for shampoo production, and also machine additional for toiletries such as body soap, shampoo, gel foam, etc. This additional production will give contribution to push target marketing export.”