The Commitment of Martha Tilaar Group to Support Indonesia Fashion Week 2015

Indonesia Fashion Week (IFW), the annual biggest fashion movement in Indonesia that initiated by Indonesia Entrepreneur and Designer Association (APPMI) is held again. Held  at Jakarta Convention Center for 4 days, February 26 – March 1, 2015, Indonesia Fashion Week 2015 will present si many activities related to fashion, from fashion show, exhibition, talk show, competition to seminar.

Will deliver the work of 230 designers on 32 fashion show, Indonesia Fashion Week is fully supported by the government, start from the Ministry of Tourism, Ministry of Industry, Ministry of Trade, to the Ministry of Cooperatives and Small and Medium Enterprises. Of course, this support is given in line with the idea of Indonesia Fashion Week to make Indonesia as one of world fashion centre in 2025.

As one of local cosmetic company, Martha Tilaar Group feels necessary to give its support and become a part of this big event again. Become one of brands under Martha Tilaar Group’s umbrella, Sariayu Martha Tilaar, which known as holistic beauty product that inspired by local wisdom and Indonesia natural richness, is again trusted as the Official Makeup and Hair-Do for Indonesia Fashion Week 2015. Involving 50 makeup artists from Puspita Martha International Beauty School to beautifying 1.100 models using Sariayu Color Trend 2015 Inspirasi Papua, Sariayu consistently prove its commitment to always support Indonesia Fashion Week as one of local movement that lead to advancement of the nation, economically and also in beauty and fashion world.