PT. Martina Berto - MARTHA TILAAR GROUP - Local Wisdom Go Global

PT Martina Berto is a corporate manufacturing, marketing, and research & development of existing brands in the Martha Tilaar Group. PT Martina Berto on Wednesday, December 8, 2010, at 10:00 will conduct Due Dilligence Meeting and Public Expose, an initial public offering of PT Martina Berto Tbk. shares at the Ritz Carlton Hotel Ballroom, Pacific Place and by January 2011, PT Martina Berto will Go Public.

The History

In 1977, PT Matina Berto stands as a home industry with product branded Sariayu.  In 1981, the company established the first modern factory on Pulo Ayan, Pulogadung Industrial Estate. In 1986, the second factory was established on Pulo Kambing, Pulogadung Industrial Estate.

In 1993, the company acquired cosmetics factory PT Cedefindo as contract manufacturing for internal & external. In 1995, PT Martina Berto III was established in Gunung Putri, Bogor. In 1996 PT Martina Berto became the first cosmetics factory in Indonesia to obtained ISO 9001 certification.In 2000, the company became the only founder of  the UN Global Compact from Asia, also get the certificate of ISO 14001 and GMP certificate: CPKB (Cara Produksi Kosmetika yang Baik) and CPOTB (Cara Produksi Obat Tradisional yang Baik). In 2008, it was awarded the "Most Admired Enterprise in ASEAN" category 'Inovation' from the Asean Bussiness Forum.

Company Vision & Mission

Being a leading beauty and spa care company in the world with natural and traditional based product in modern research and development for the purposes of adding value to consumers and others.

Short Term Objectives
The cosmetic and spa industry are able to reach the Top-3 at Indonesian market.

Long-Term Objectives
Became one of the leading cosmetics and spa industry in Asia.

Brand Portfolio
The products of PT Martina Berto has completed almost all existing market gap,
Segment A Plus
Dewi Sri Spa Martha Tilaar, PAC Martha Tilaar, Martha Tilaar Solutions, Jamu Garden Martha Tilaar
Segment A
Biokos Martha Tilaar, Rudi Hadisuwarno Martha Tilaar
Segment B
Sariayu Tilaar Martha, Martha Tilaar Caring Colours, Belia Martha Tilaar
Segment C
Mirabella, Cempaka,Pesona, Martina. Currently, Pesona and Martina products have been sold in Malaysia through direct selling.


Competitive Benefit

PT Martina Berto advantages are:

1.Having a portfolio of brands and products that multi-segment and resistant agaists crisis.
2.Having a well-known brands by consumers.
3.Having a solid management and experienced employees.
4.Having a quality management and good product innovations.
5.Having experiences of the company for nearly 30 years.

Distribution Channel
Currently, the distribution of products of PT Martina Berto has spread to every corners of Indonesia. The products of PT Martina Berto has also been spread in over 10 countries around the world such as Malaysia, Singapore, Brunei Darussalam, Philippines, Japan, Taiwan, Hong Kong, Germany, Russia, Saudi Arabia, and so on. Further, the company will put the existences in various other countries, particularly in Asia Pacific.

Achievement
Performances and developments of PT Martina Berto has growth so rapidly, a number of awards both nationally and internationally has also been in the hand. Recently, DR. Martha Tilaar awarded by General Secretary of UN, Ban Ki Moon at the UN Global Compact Leaders Summit in New York because of running the company which has programs covered 10 priciples Global Compact ethics, such as human rights, labor, environtmental conservation, and anti-corruption in line with the eight millenium development goals.