Consistent in Supporting Local Events, Martha Tilaar Group Become the Official Makeup for JF3 2023 Fashion Festival

Jakarta Fashion Food Festival (JF3) is back. Entering the 19th year of its existence, JF3 continuously encourages the creative industry and fashion business in Indonesia to grow. The spirit to promote Indonesia's creative industry is in line with the company’s vision. It is one of the reasons why Martha Tilaar Group consistently supports JF3 through its brands, Sariayu and Puspita Martha International Beauty School, as Makeup & Hairdo Partner.

According to jf3.co.id JF3 Fashion Festival delivers innovation by presenting the show in two locations, Summarecon Mall Serpong (SMS) from 5 -19 Juli 2023 and Summarecon Mall Kelapa Gading (MKG) from 19-30 Juli 2023. This latest innovation of JF3 is an act of concern and action in supporting the Indonesian fashion industry. By expanding the reach of the event and its exposure, the economic value and positive impact obtained by the fashion entrepreneurs who are involved are expected will also get bigger.

Soegianto Nagaria, the Chairman of JF3 said with the theme Power to Empower, JF3 invites various parties who concern to support the existence of the Indonesian fashion industry. Involve 59 famous designers such as Ghea Panggabean, Ivan Gunawan, Ria Miranda, Tities Sapoetra, and many more, and Indonesian brands, the presentation of the fashion collection in JF3 will be held from 17-19 July 2023 in SMS and 21-26 July in MKG.

One of the fascinating fashion shows in the Fashion Festival that captured Martha Tilaar Group’s attention is the Reboot Reuse show by Controlnew and Setaku Indonesia. In line with company's pillar Beauty Green and our mission to raise awareness of sustainable lifestyle, not only in beauty, this fashion show has become so interesting because it presented 30 recycled fashion and accessories from bags to hats. This sustainable-concept fashion turns cloth waste into various worth selling hand made products.

To perfect the fashion runway, Martha Tilaar Group through its two brands, Sariayu and Puspita Martha, are proudly involved to bautify the models to be more expressive and live. Using various colors and ranges of the Sariayu Color Trend collection, 50 makeup artists from Puspita Martha are doing their best to deliver makeup and hairdo based on the theme of the fashion show. We hope JF3 will always be the place for all generations in Indonesia to create and express their creative idea. Keep Beautifying Indonesia!