Manufactures and markets Martha Tilaar brand of cosmetics for Indonesian and International markets
Has been operational for more than 30 years and has been one of the leading national cosmetics manufacturing company
Manufacturing Facilities
Plant in Pulo Kambing (PT Martina Berto) | Plant in Bekasi |
Major Brands & Product Category Market Share
In 2012, the Company had a market share of 2.8% in beauty & personal care products, 12.7% in colour cosmetics and 2.16% in skin care products in Indonesia *
Financial Profile
The Company achieve revenue of IDR 717.8 bn (US$ 62.6 m) in 2012, with a YoY growth of 9.7% over 2011.
The gross and operating margins currently stand at 52.4% and 7.5% respectively and have consistently rising in the last few years.
Markets Served
Extensive presence in the Indonesian market with a string presence across marketing channels
Exports to in Malaysia, Singapore, Brunei Darussalam, Philippines,
Japan, Hong Kong, & Taiwan in Asia, Greece, the Middle East